For anyone that’s grown up around the outdoors, whether it’s hunting, fishing or simply a place away from it all, there is almost always a place that stands out in memory as a gathering place for when the sun finally sets.

Wilson Lane was a long dead end gravel road, 30 miles from anywhere worth mentioning. At the end of it stood a lone shotgun style house with a big front porch overlooking a deep southern pine forest. The stories told on that porch were what made it the place to be.

A place where friendships are forged in the early morning of shared hunts, reeled in with tales of big fish that were caught, and seasoned with cocktails under the setting sun. From cornhole showdowns to tailgate triumphs, these uniquely southern experiences are the very essence of our brand.

So what’s this have to do with a clothing brand?

Our goal is to make clothing that is as comfortable and functional for outdoor events and adventures - especially in the Southern heat - as it is stylish and appropriate for any social or professional setting. Whether you’re on a trail, in the field or on the water... in a business meeting, on a dinner date or at a social gathering... our clothes were designed and created with these occasions in mind.

Wilson Lane is where every stitch tells a story, and every garment is crafted with southern style. We’re a family run business based in Nashville, TN and founded in 2022. After 2 years of design and development, we're honored to share our bespoke line of clothing designed uniquely to capture and serve the essence of life in the South.